Luxury at Reasonable Prices: Care to See Your New View?

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Neighborhood Spotlight: Hudson Yards

South of the Upper East and West Sides (with the park sandwiched in the middle), you’ll find the Midtown districts. Divided into both East and West Sides, this part of New York has a lot of history. And, Midtown West is one of the most livable neighborhoods you’ll find in the city. Architects are breathing new life into old buildings, and the area is truly changing.

Smart Architecture Makes a Difference

The New York we know developed over a spread of building paradigms and mandates. Differing from the past, smart architects must assume a boutique direction to each project to ensure that it benefits the community, the environment and, of course, the financial goals of the investors.

It’s a big ask, regardless of the city or the area. But, this approach is exemplified in the apartments for sale and rent at 301 West 53rd Street. BP Architects has converted this building in such a way that benefits everyone. And we do mean everyone; the prices attached to the units in the building officially known as “Fifty Third and Eighth” are among the lowest in the city for new developments. Indeed, this building is probably the best priced new development in NYC right now.

The neighborhood surrounding 301 West 53rd street encompasses parts of Hell’s Kitchen, Midtown West, the Theatre District, and Columbus Circle. And, you’re hardly limited to the blocks around your home; nearby subway stations make it easy to reach the rest of the city. Of course, you might want to stay in. With a doorman, concierge, fitness center, and lounge – it’s easy to enjoy yourself at home. All these amenities, along with a parking garage still come with low common charges, making comfort affordable in the city.

“Fifty Third and Eighth” offers buyers something much of the city fails to achieve – affordable, quality homes. BP Architects, in connection with interior designers ASH NY, created 264 need-to-be-seen-to-be-believed units ranging from one bedroom to three bedrooms each. Each one, regardless of the exposure, is light, airy, and simultaneously modern and natural.

If that were all it took to commend a building, that would be enough. But, a smart approach runs through this building. Buyers on the hunt won’t simply see one model unit representing the entire building. When visiting the building, you are able to see the actual design line you wish to buy on the entirely renovated and show-ready 11th floor. From there, you’ll discover the views available for each line. With an opportunity to choose your view as well as your floor plan, it’s the smartest approach to home buying in New York.

Still, you’ll be surprised at the value – and cost – at “Fifty Third and Eighth”. The prices for a one bedroom luxury apartment fall significantly less than the surrounding neighborhood. One-bedroom apartments begin in the upper $900s; condos with the same dimensions in the surrounding areas typically start over $1.3 million. Two-bedrooms at 301 West 53rd begin in the $1.3s, and three-bedrooms in the $1.7s. Without a doubt, these are the best prices for one to three-bedroom new development homes anywhere in prime Manhattan. It gets even better if you plan to invest in them as rental properties, as this building offers an incredible opportunity. With the popularity of the neighborhood, units will command hefty rents – though you may just be tempted to live here yourself.

Ed Longley
Ed Longley

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