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Our Selling Process

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Setting Records when selling your home is at our core. There are various sophisticated techniques that we employ when trying to sell real estate above the normal current market rates. Our goal is to always try to set a record and do it in half the time. If you have questions related to this, contact us at your leisure. We would love the opportunity to represent you when selling your property.


Established in 1976 as a logical extension of Sotheby’s fine art auction services, Sotheby’s International Realty has since developed into the world’s premier luxury residential real estate brokerage offering tremendous advantages. With expertise on the local level, combined with our access to important international markets, we ensure that the homes we represent receive the far-reaching exposure they deserve.

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The Hollingsworth team invests in and utilizes cutting edge technology to enhance the real estate process.  We currently use over 140 unique technologies to keep you way ahead of the curve. 


Rent, sell or buy luxury apartments in NYC

Our General Process

Professional Staging

First and foremost, you need to get the property ready for showings. These techniques can improve a property’s value by anywhere from 5 to over 20 percent. You should start with a thorough cleaning and organizing the space. When people come to see the property, it should look white-glove perfect. Closets should look like a Nordstrom’s department store, bookshelves should be as neat as those at the public library, toys should be put away, the floors should be spotless, and the windows should sparkle.

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World Class Photography

When selling a luxury property, you absolutely must have it photographed by a professional. The photos should be an accurate depiction of what the space looks like, but they should accentuate the positive. What constitutes a great photo is subjective, so you should ask multiple people what they feel are the best shots of your home. A beautiful property is like a piece of art and the right photos will capture the spirit of the space.
Remember, when a buyer is searching for properties online, the photos are the first impression of your home and determines if the buyer will choose to see it or simply pass on it.

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Results Based Advertising

The property should definitely be advertised on your local MLS, Streeteasy, Trulia, Zillow, and other local real estate magazines and online sites that specialize in luxurious properties. Luxury properties should also be
advertised in international publications and websites. There are wealthy people all over the world who buy in the US. In NYC, 25 to 30 percent of condo buyers are foreign. Getting the word out to them is very important.
A good brokerage firm will also employ search engine optimization techniques to ensure your listing is highly ranked in Google Search and other Internet sites so that potential buyers can easily find the property online.

Elite Networking

Enlist the help of your friends, clients, colleagues, and brokers to help promote the sale of your home. Having a top flight broker and/or client party at the property will get to word out to the influential people who can help promote it.

Masterful Showmanship

How you show your home is critical to selling it. If it takes 50, 100, or even 200 showings to sell a property, you want to get to that number with qualified buyers as soon as possible. To a large degree it is a numbers game. The more you show it, the better your odds are of selling it.

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Standard Fund Requirements


We Build Inspired Home Space

Finally, The Hollingsworth Group places value on the skills necessary to buy or sell a home. Every member of our team is required to obtain certain real estate certifications in addition to specific sales and negotiating