The Sotheby’s Global Advantage

WELCOME

Exceptional properties deserve extraordinary
marketing

Established in 1976 as a logical extension of Sotheby’s fine art auction services, Sotheby’s International Realty has since developed into the world’s premier luxury residential real estate brokerage offering tremendous advantages. With expertise on the local level, combined with our access to important international markets, we ensure that the homes we represent receive the far-reaching exposure they deserve.

Representing the most coveted properties on the market

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GLOBAL REACH
Local Experts Worldwide

The Sotheby’s International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world.

Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers through all available Sotheby’s International Realty channels, including marketing to the extensive client base of Sotheby’s auction house.

Top 1 Percent In Real Estate
Sales Nationwide

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OUR BRAND HERITAGE
Privileged Access To The Most Qualified Buyers In The World

In an increasingly online and global marketplace, a recognized name is a powerful advantage. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name.

Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.

IN THE NEWS

A PR Powerhouse

POWERFUL MARKETING TOOLS

Our network of local real estate professionals apply their local market knowledge to create a comprehensive and customized plan for your home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this we have a team of brand marketing experts that stand ready to offer assistance and insight, and an array of tools and resources they can tap into.

The Sotheby's Global Advantage

An Unrivaled Presentation

A carefully orchestrated image portfolio designed to show the property at its very best will be will be at the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.

The Sotheby's Global Advantage

Apple TV

Apple TV is found in 24 million homes and with our innovative Apple TV app that presents our curated videos and photography, the experience of discovering our properties can be done from the comfort of the viewer’s own couch.

The Sotheby's Global Advantage

Apple News

Sotheby’s International Realty was chosen as the exclusive launch real estate advertiser in the Apple News app. Readers can search for your home from within the News App when they engage with an ad.

The Sotheby's Global Advantage

Style Magazines

Our style magazines showcase the finest properties represented by the Sotheby’s International Realty brokerages. The print brochures are distributed to The Wall Street Journal in targeted locations, to all national Sotheby’s International Realty, Inc. brokerages, through email campaigns, and the eMagazine versions are hosted on sothebyshomes.com.

OUR BRAND HERITAGE
GLOBAL MEDIA PARTNERSHIP

Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home.

  • The New York Times
  • Mansion Global
  • Country Life
  • Zillow
  • Trulia
  • Z-Property
  • Wall Street Journal
  • Financial Times
  • LuxuryRealEstate.com
  • realtor.com
  • Streeteasy
  • Juwai
The Journey of a Listing

When a listing is marketed through the Sotheby’s International Realty® network it immediately begins a journey to worldwide exposure. See how we market your listing:

OUR BRAND HERITAGE

The Reach and Resources of a Global Leader

PRESS HIGHLIGHTS

The Sotheby’s International Realty name opens doors to exceptional properties and, with the assistance of our in-house PR team, captures the attention of journalists at key media outlets. As a result, agents affiliated with Sotheby’s International Realty generate maximum exposure for important listings, reaching qualified buyers around the world. Explore a selection below:

I welcome the opportunity to present a custom marketing program for your property.